The traditional exchange platform needs to advance large amount money for the settlement, reconciliation and coordination between the tenants, which increase the operating cost of exchange platform. The profit model often comes from the sale returns of exchange tenants. For the non-unity return mechanism, the larger tenant has lower commission and contrary to the smaller ones. This will lead to the increased cost for tenants, then influence the participation enthusiasm.
For the centralized exchange platform with the non-transparent commission mechanism, the users’ resource can be used in other ways or transfer to the specific issuer, leading to the non-transparent market chaos for the competitors. In addition, the poor operating will damage the interests of issuers, tenants and ordinary users.
Non-transparency and asymmetric information also eventually led to the lack of trust for issuers, tenants and users.
Blockchain digital points
Bitcoin as the most mature Blockchain application, which is similar to the accumulated points, called the digital assets. And the only difference is the maintenance mode, Bitcoin relies on the transparency of the underlying Blockchain and consensus mechanism, realize the uniqueness, trustness and valueness. Therefore, the accumulated points as the digital asset can realize the openness and safety exchange mechanism that references on the digital characteristics of Bitcoin, maximize the value for flowing.
Meanwhile, the Blockchain characteristics of non falsification and traceability can make use to analysis the realistic user’s behavior by the circulation data of Blockchain accumulated points, enhancing the marketing influence.
For the open joining mechanism, Block chain can realize the fair asset exchange on the premise of perfect symmetry parties. The consensus mechanism can realize the exchange voting, and keep the checks and balances for a stable marketing structure.
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